Integrated University

Code: UITB505CM   Title: Strategic Management & Business Policy     Version: 1

Level: M                                   UIT credit rating: 3

Module type: Standard

Valid from: March 2003

Contributes towards: MBA (see notes)

Pre-requisites: None

Co-requisites: None

Excluded combinations: None

Learning outcomes:

On completion of this module successful participants should be able to:

a)         Knowledge and Understanding
understand the key aspects of management strategy understand the complete range of strategic management and business policy topics from competitive strategy to environmental trends and ethics appreciate the importance and application of technology on the strategic issues of both profit making and non-profit making organisations. 

b)         Subject-specific Skills
differentiate between strategic analysis, strategic formulation and strategic implementation and the significance of each on the direction of business decision making analyse the issues relating to a successful running of an organisation. appreciate the importance of innovation, technical and managerial know-how as combined  sources of competitive advantage demonstrate awareness of management strategic role in non-profit organisations. 

c)         Cognitive Skills
analyse strategic functions of a company in home and host countries evaluate the role of corporate and senior managers of the firm and their interactions with business environments synthesize management strategy and business policy to design, manage and improve business operations. 

d)         Transferable Skills
analyse internal and external environments of a firm and initiate appropriate change and direction in relation to the impact of external environmental change.  Differentiate between different levels of strategy and evaluate the significance of each on the success and failure of an organisation identify ways to improve a company’s functional, competitive and corporate strategies and implementation. 

Syllabus Outline:

●  Introduction to international strategic management and business policy
●  Strategic analysis: scanning the business environments
●  Strategy formulation: functional, business and corporate strategies
●  Strategy implementation: design, evaluation, control and action
●  Integrating technology and strategy
●  Designing, managing and improving operations
●  Innovation challenge in established firms
●  Strategic issues in non-profit organisations

Teaching and Learning Approaches:

Formal lectures are designed to develop student’s critical appreciation and thinking of some essential themes of the subject at M level.  The order is aimed to build and invigorate your understanding of the subject in such a way that it can then be applied in workshops to find creative solutions to real case problems.  Students will be provided with guidance the assignment in this module.

Indicative Readings:

Boxall, P. and Purell, J. (2002). Strategy and Human Resource Management, Palgrave.

Brigham, E. and Ehrhardt, M. (2002). Financial Management: Theory and Practice, 10^th Edition, South-Western.

Chakravarthy, B. and et al, (eds.), (2003). Shaping the Contours of the Field, Blackwell.

Hodgetts, R.M. and Luthans, F. (2003). International Management: Culture, Strategy and Behaviour, 5^th Edition, McGraw Hill.

Lasserre, P. (2002). Global Strategic Management, Palgrave.

Lynch, R. (2003).  Corporate Strategy, 3^rd Edition, Pearson Education.

Macmillan, H. and Tampoe, M. (2000). Strategic Management: Process, Content and Implementation, Oxford University Press.

Mintzberg, H. and Ghoshal, S. (2003). Strategy Process, 4^th Edition, Prentice Hall.

Scheider, S.C. and Barsoux, J.L. (2003). Managing Across Cultures, 2^nd Edition, Pearson Education.

Tayeb, M. (2003).  International Management: Theories and Practices, Pearson Education.

Thompson, J. (2001). Strategic Management, 4^th Edition, Thomson Learning.

Waller, D. (2001). Operations Management: A Supply Chain Approach, Thomson Learning.

Assessment

Weighting between components A and B:                A = 50% ; B = 50%

ATTEMPT 1

First Assessment Opportunity
Component A
Description of each element                                                                 Element weighting
1. Examination                                                                                                       1

 Component B
Description of each element                                                                         
1. Essay (1,500 words)                                                                                         1

Second Assessment Opportunity (further participation is not required)
Component A
Description of each element
1. Examination                                                                                                       1 

Component B
Description of each element                                                                         
1. Essay (1,500 words)                                                                                         1

Specification confirmed by……………………………………Date……………………..
Faculty Dean/Programme Manager